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Investor-ready financial modelling
CASE STUDY
Definely - Series A Model Build
Industry: LegalTech / SaaS
Project Type: Series A Financial Model
Stage: Growth (Series A)
Overview
Definely is a LegalTech company transforming how legal teams draft and collaborate on contracts. Its platform helps law firms and in-house teams work more efficiently by simplifying access to key information within complex legal documents.
Challenge
Ahead of their $7 million Series A raise led by Octopus Ventures, Definely needed a clear, scalable financial model to support investor discussions. With rapid growth, expanding product lines, and an evolving team structure, the business required a model that could reflect the operational complexity of a scaling SaaS company — while still being intuitive and investor-friendly.
Our Role / Solution
GRAY was engaged to build a bespoke financial model from the ground up, tailored to Definely’s SaaS business model. The work focused on delivering a clear and scalable forecasting tool that reflected their product structure, customer segmentation, and hiring roadmap. This included detailed revenue forecasting, integrated financial statements, scenario planning features, and a clean, intuitive design to support both investor conversations and internal planning.
Outcome
The financial model became a key asset in Definely’s $7 million Series A process, helping the team present a credible, data-driven story to investors. Post-fundraise, it continues to support operational planning and board reporting.
Testimonial
"I wouldn't look any further than GRAY for a forecast model. The structure and sophistication was exactly what investors were looking for when evaluating our business."
Nnamdi Emelifeonwu, CEO/Founder, Definely
