Contact us: joe@grayconsultancy.com
GRAY Ventures and Consultancy Limited
Ground Floor
31 Kentish Town Road
London, England, NW1 8NL
Financial models that speak Investor
Whether you're preparing for your first raise or structuring a buyout, we build, review, and refine financial models that give investors clarity and confidence.
Perfect for: Pre-Seed to Series C, MBOs, debt raises, or strategic exits
Financial Model Build
Financial models custom-built from the ground up, tailored to your growth story and investor audience. Whether you're pre-revenue or planning a management buyout, we’ll structure a clear, credible financial model roadmap.
Plus our "Investor-hat" review of your financials and metrics.
Use cases include:
Fundraisings
Management Buyouts
Exits
Debt Financing
Operational planning
Delivered in Excel, ready to share with investors.
Perfect for: CFOs, FDs, FCs and Founders with existing models at all stages of growth
Financial Model Review
Already have a working financial model but need it investor-ready?
We audit the logic, clean the structure and build a front-end, dynamic Dashboard that showcases the metrics that matter most.
Includes:
Review of existing financial model
Cleanup & best-practice restructuring
Custom dashboard design
"Investor-hat" review of financials and key metrics
Perfect for: Early-stage Founders preparing to start a business or raise funds
Early-Stage Model
Trying to plan a new business venture and need to understand the potential revenue and costs involved? Our early-stage model product is the answer.
Includes;
2 year financial forecast + Dashboard - including integrated P&L and Cashflow statements and a Dashboard with key metrics
Assumptions tab - separating all key inputs for ease of scenario planning
‘Investor-hat’ review - review by our Founder, Joe Hartman, of all key assumptions, outputs and key metrics
Perfect for: Founders and CFOs considering an exit in the next year or so
Exit Readiness Programme
Thinking about selling?
Maximise your valuation with our exit-readiness programme;
Includes;
Discovery & data audit — review of existing model, metrics, and data room against what a buyer's DD team will expect, and flag the gaps
Model & metrics build — data analysis and financial model build generating your KPI base so it's accurate, consistent, and defensible
Data room preparation — structure of financial data room and supporting schedules so requests can be answered fast
Live DD support — we're on hand during the process to field financial and modelling questions from the buyer side, so you're not doing it alone

