Joe Hartman is the Founder of GRAY. He is an experienced Financial Modeller, VC investor and Corporate Finance advisor.

 

Joe has been involved with c.£400m of investments and fundraisings over his career. He is one of the few people in the financial modelling space with a background in Private Equity and Venture Capital investing, which enables him to guide on forecasts and metrics to assist with a successful fundraise.

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Prior to founding GRAY, Joe was an early employee of Octopus Investments - one of the fastest growing businesses in the UK - where he was Investment Director and Deputy Head of Apollo VCT, a £150m growth and buyout fund. He has also held senior Corporate Finance advisory roles at BDO and Grant Thornton.

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Joe speaks regularly to Founders and CFOs on how to build “VC-ready” financial models, and sits as an advisor on the Investment Committee of Blackfinch Ventures – a seed stage tech VC and the UK’s best performing VCT fund of 2024.