How do you value a pre-revenue business?
- Mar 6
- 1 min read
Updated: Mar 23

Why £3m?
I get asked a lot about how to value a pre-revenue business.
It can help to think about how much Angel investors are looking to make from their initial investment. Realistically, it’s a 7 year time frame to exit. So assuming a 30-40% pa return (IRR) for the high equity risk, compounding for 7 years, that equates to about 10x their money. Yes we’d all love a 100 bagger. But let’s assume 10x.
So, what is a “realistic” exit value you can achieve? £30-40m?
So working back using a reverse compounding equation, assuming some dilution in future rounds, that gets you to around £3m for the entry valuation.
I know this is very generic and clearly won't work for all businesses, but the approach isn't a bad one at least as a sense check of your aspirational valuation.
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